![]() Hashtags help group Tweets and conversations around a similar topic so people can easily find and follow what interests them. ![]() For example, if you put the # symbol in front of the words “social media,” it becomes a hashtag #socialmedia. Hashtags are a combination of keywords or phrases preceded by the # symbol, excluding any spaces or punctuations. This guide will explain how and why Twitter hashtags matter for your brand, how to find popular and relevant hashtags and when to use them for marketing. So even if you know what to Tweet, you might not get optimum visibility for your Tweets without the right hashtags. In other words, it could be a missed opportunity to attract a relevant audience on the platform. If you’re not yet using Twitter hashtags to their fullest potential, you could be missing out on a lot of prospective impressions and engagement.
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